Rockstar Games
Bank of America has urged Take-Two to charge $80 for Grand Theft Auto 6 so that the rest of the industry can also raise its prices.
GTA 6 is arguably the most anticipated video game of all time and is expected to break all kinds of records when it finally launches in November. But one of the biggest questions going into it is how much it’ll cost.
There have been plenty of rumors that it could be as high as $100 to account for the sheer size and scope of the project, which has players worried about the effect it could have on other games.
Now, Bank of America is pushing the Rockstar parent company to raise the price from the $70 that fans have become accustomed to.
GTA 6 should be $80 so other games can follow, says Bank of America
As reported by GamesRadar+, while attending iicon in Las Vegas, Bank of America securities stock analyst Omar Dessouky left an investor note explaining that Take-Two should charge $80 for GTA 6, so that other games can follow suit.
“We also heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if GTA 6 came out at $70,” it reads, as per Seeking Alpha. “We think it’s in Take-Two’s self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry.”
Rockstar Games
If the publisher did take this advice on board, it would make GTA 6 the second high-profile game to make the jump to $80, after Mario Kart World. Meanwhile, Microsoft has already announced that its first-party games will be sold at this price point.
This comes from the same event where Take-Two CEO Strauss Zelnick also explained that games have actually become cheaper when you consider they’ve stayed at $60 to $70 despite inflation.
However, he wants Grand Theft Auto 6 to be “very reasonable” when it comes to cost, but he didn’t elaborate on exactly what this means.
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