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Marvel fans aren’t happy with the Russo Brothers. As part of the marketing for Avengers: Doomsday, the directors had promised a “surprise” arriving at 9 am ET / 2 pm BST today (June 2nd), which was seemingly in conjunction with a Doom-themed coffee shop pop-up that launched in London at 10 am local time.
Naturally, this led to a lot of speculation about what the Doomsday surprise might be, with hope that the full trailer would finally be released. As the hour rolled by, it looked like being nothing at all other than the pop-up itself. The minutes ticked by until eventually the Russos themselves arrived at the coffee shop, confirming they were the surprise [via Nexus Point News on X], though there is still potential for more to come.
Russo Brothers have arrived at the ‘AVENGERS: DOOMSDAY’ pop-up. pic.twitter.com/OrXrAleVAH
— Nexus Point News (@NexusPointNews) June 2, 2026
This has unsurprisingly drawn the ire of fans on social media, who have voiced their frustrations at the Russos’ marketing tactic.
@JEST0Z wrote on X: “This is still indefensible, the Russos are literally spitting in our faces, this is getting tiring, hyping up a surprise 4 days in a row just for it to be a coffee shop is a genuine scam.”
@hetch75 posted: “Alright Russos. Where’s the surprise? And if it’s the fking coffee shop I’m gonna lose my fking mind. In a bad way.”
@DNuggets60 echoed that this couldn’t possibly be it, writing: “There’s just no way Russos said so much about Avengers Doomsday “2pm” for it to be a coffee shop that got revealed BEFORE 2pm. No way.”
@YoshiPerson101 said: “Did the Russos seriously hype up a coffee shop.”
Developing…
Every Confirmed Avengers: Doomsday Character Ranked By Threat Level
