Conor McGregor/Mac Energy
Conor McGregor has announced his latest business move, revealing a new entry into the energy drink market.
The UFC star confirmed the launch of MAC Energy on April 28, positioning the brand as part of the multi-billion dollar global energy drink industry. The reveal took place at the Beverage Forum in California, where McGregor introduced the product as his newest venture.
The launch marks McGregor’s return to the beverage space after previously founding Proper No. Twelve Whiskey, which was later acquired by Proximo Spirits.
McGregor unveils MAC Energy with ketone formula
In a post on X, McGregor said: “Hey folks, I have founded my latest venture. My creation for the $90bn per annum energy drinks category. However, it is unlike any other. It is the ONLY energy drink with 5grams of the ketone ‘BHB’ inside. The ‘energy’ ketone. I also have this ketone patented.”
Hey folks, I have founded my latest venture.
My creation for the $90bn per annum energy drinks category.
However, it is unlike any other.
It is the ONLY energy drink with 5grams of the ketone “BHB” inside.
The “energy” ketone. (Google BHB)
I also have this ketone…
— Conor McGregor (@TheNotoriousMMA) April 28, 2026
According to details shared at the event, each can of MAC Energy contains 200mg of natural caffeine, 250mg of Cognizin, and active ketones aimed at supporting energy and focus.
The brand is set to launch on July 12 with multiple flavors, including Forbidden Green Apple, Proper Punch, and Orange Creamsicle.
Yesterday at The Beverage Forum, Conor McGregor unveiled MAC Energy, a new functional beverage brand.
Each can of MAC Energy delivers 200mg of natural caffeine, 250mg of Cognizin, and 2g of GoBHB active ketones to fuel cellular energy.
MAC Energy will launch on July 12th with… pic.twitter.com/602xDnllgy
— CPG WIRE (@cpgwire) April 29, 2026
A promotional video for the drink describes it as a “clean” energy option designed for sustained focus rather than spikes and crashes, emphasizing steady output and mental clarity without sugar.
The launch adds McGregor to a crowded energy drink market, with the fighter positioning MAC Energy as a functional alternative focused on performance and consistency.
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McGregor is just the latest athlete to jump into the energy drink game, right behind Logan Paul and KSI’s Prime and Lionel Messi’s Mas+.
