7-Eleven
Mountain Dew is helping celebrate the Slurpee’s 60th anniversary with a new birthday cake-inspired frozen drink that will only be available for a limited time.
The new Mountain Dew Confetti Chill Slurpee arrives ahead of Slurpee Day on July 11, when 7-Eleven customers can claim a free small Slurpee at participating locations. The anniversary promotion also includes commemorative cups and special in-store celebrations at select stores.
Mountain Dew Confetti Chill brings birthday cake flavor to Slurpee Day
According to 7-Eleven, Mountain Dew Confetti Chill is inspired by birthday cake with a citrus twist. The frozen drink combines Mountain Dew’s signature citrus flavor with notes of sweet vanilla icing, creating what the company describes as a “zesty lemon cake in treat form.”
The limited-time flavor launches as part of the retailer’s annual Slurpee Day celebration on Saturday, July 11. Customers visiting participating 7-Eleven stores can receive a free small Slurpee served in a commemorative 60th Anniversary Slurpee Day cup, complete with colorful sugar crystal toppings.
Some 7-Eleven and Speedway locations will also host “Slurpee Date” experiences, where couples, friends, and first dates can take part in themed activities featuring photo opportunities, bedazzled Slurpee “S” double straws, and anniversary-inspired frozen drinks.
7-Eleven
“I immediately loved this idea because it turns something that so many people already know and love – grabbing a Slurpee – into a cute, playful summer date,” Love Island USA alum JaNa Craig said in a press release.
“There’s something nostalgic about hanging out with friends over a Slurpee drink, so bringing that same easygoing energy to a first date felt like the perfect fit. It’s familiar and way less intimidating than some super serious first date.”
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The Slurpee collaboration follows another recent nostalgic release from Mountain Dew. The soda brand announced it would sell 1,948 limited-edition bundles through TikTok Shop featuring a commemorative 5-cent can alongside a 10-pack of Mountain Dew Minis, celebrating the brand’s 1948 origins.
“Mountain Dew has been Tasting Great Since ’48, a bold citrus drink created by two brothers in the hills of Tennessee and unlike anything else on shelves,” the company said in a separate press release.
The release is part of Mountain Dew’s “American Original, Tasting Great Since ’48” campaign, which celebrates the brand’s Tennessee roots.
