One Piece Reveals Official McDonald’s Collab: Where Can You Buy It?

One Piece's Collab with McDonald's is set to release soon in Japan, however, there is a catch in the process. Here's all about it.

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SUMMARY

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One Piece has announced a new promotional collaboration with McDonald’s Japan. This partnership is specifically designed to promote the upcoming second season of the Netflix One Piece live-action adaptation.

【コラボ情報】

実写版『#ONEPIECE』シーズン2と
マクドナルドがコラボ決定🍟

『Myマクドナルド リワード』に
コラボアイテムが登場します！

さらにコラボセットメニューの販売も！？
詳細は3.10(火)16:00
マクドナルド公式アプリで！https://t.co/lCrIDpbHyV#実写のワンピ#ネトフリワンピ pic.twitter.com/1tFJuAQ4SU

— ONE PIECE スタッフ【公式】/ Official (@Eiichiro_Staff) March 3, 2026

This campaign is introducing specific meal options and digital rewards tailored for the fans, moving away from traditional physical toys. However, the actual purchase process is going to be rigid, as customers must follow the process to participate in the event.

How to Buy the McDonald’s x One Piece App-Exclusive Set

Straw Hats from One Piece | Credit: Netflix Straw Hats from One Piece | Credit: Netflix Straw Hats from One Piece | Credit: Netflix Straw Hats from One Piece | Credit: Netflix Straw Hats from One Piece | Credit: Netflix Straw Hats from One Piece | Credit: Netflix

The central component of this collaboration is the “Grand Line Set.” This meal is officially going to launch on March 10, 2026, at 16:00 JST. To purchase this meal, customers will have to use the official McDonald’s Japan mobile application. Sales are restricted entirely to the Mobile Order and McDelivery functions within the software.

The Grand Line Set will not be available for purchase at standard in-store cash registers or through drive-thru windows. Customers must create an account and process their payments digitally to secure the item. Furthermore, the promotion is restricted to Japan, meaning international fans have no official way of ordering.

This app-exclusive distribution model is a direct change for McDonald’s Japan. As reported by Straits Times, in August 2025, the company canceled a planned One Piece trading card promotion.

By moving the One Piece promotion to an app-exclusive digital framework, McDonald’s restricts inventory hoarding, prevents secondary market inflation, and tracks individual purchase data more effectively.

Alongside the meal set, McDonald’s is launching the “One Piece Reward” digital campaign. This system is going to integrate directly with the existing My McDonald’s Rewards program. It will allow users to earn digital items rather than physical merchandise.

What This Collab Means for the Live-Action and Anime

Securing a campaign with McDonald’s Japan indicates a strong financial commitment from Netflix, which is a good sign, as the live-action adaptation is set to adapt the most underrated arc ever.

The live-action adaptation must maintain relevance in Japan, a market where the original manga by Eiichiro Oda and the Toei Animation anime are already insanely popular.

The digital “One Piece Reward” system integrates the franchise into daily consumer purchasing habits without the logistical risks of physical supply chains.

This partnership is going to bridge the gap between different segments of the entertainment market. The anime and manga audiences are already secure. The McDonald’s campaign exposes the popular live-action cast and specific branding to the general public, acting as an acquisition tool for Netflix.

The success of this digital-first promotional model will likely influence how future anime and live-action properties handle large-scale food and beverage partnerships in the Japanese market.

Are you excited for this collaboration? Tell us in the comments.

One Piece is streaming on Netflix

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