Wadiz
Pokemon fans in South Korea can now collect themed toilet paper thanks to a new collaboration between tissue brand Renova and the Pokemon franchise.
The new “Renova Pokemon Edition” launched through Korean crowdfunding platform Wadiz and features toilet paper rolls decorated with randomized Pokemon packaging and designs. According to the campaign page, the release marks the “world’s first” Pokemon-themed Renova collection.
The collection includes Pokemon toilet paper featuring 79 different monster designs, alongside colorful pocket tissue packs with randomized characters and packaging. Buyers are unable to select specific Pokemon due to the product’s randomized format, which Renova says was designed to add “fun and collectible value” to everyday tissue products.
The campaign quickly exploded in popularity on Wadiz, surpassing its original funding goal by more than 14,000%, according to updates posted on the project page.
Wadiz
Pokemon toilet paper becomes latest collab item
Images on the campaign page show multiple Pokemon-themed products, including toilet paper rolls, pocket tissues, tissue boxes, and napkins featuring various Pokemon artwork and bright color variants.
The Portugal-based tissue company also said the project was intended to create a collectible experience around household paper goods.
Pokemon TP1 of 4
The campaign launched on April 23, with shipping for Korean customers beginning after May 4. Funding proceeds were reportedly planned for production costs, packaging, logistics, and future character expansion plans for the collaboration.
Pokemon has seen no shortage of unusual collaborations in recent years, with the franchise appearing on everything from Oreo cookies and instant noodles to Crocs, jewelry, and fast food promotions.
