The Hershey Company
Reese’s is giving one of its most recognizable candies a major update with the launch of Reese’s Pieces with Chocolate Cookie, marking the first new U.S. innovation for the candy line in a decade.
The new product combines the classic peanut butter flavor of Reese’s Pieces with a crispy chocolate cookie center, adding an extra layer of texture while keeping the signature candy shell. It will launch nationwide on July 17 in pouch format, with king-size packs arriving later in 2026.
According to The Hershey Company, the launch comes as consumers continue to seek snacks with more texture and crunch, making the new candy suitable for everything from movie nights to road trips and everyday snacking.
Reese’s Pieces adds chocolate cookie center in first U.S. innovation since 2016
Each piece features three layers: a crispy chocolate cookie center, Reese’s signature peanut butter flavor, and the candy shell that has defined Reese’s Pieces for decades.
The Hershey Company says it is the first new Reese’s Pieces product introduced in the U.S. in 10 years.
The Hershey Company
“Reese’s has always been known for its signature peanut butter and chocolate combination, and with this innovative product, we’re excited to give consumers a fresh way to experience it,” said Melissa Blette, Senior Brand Manager for Reese’s at The Hershey Company.
“Reese’s Pieces with Chocolate Cookie delivers a perfect balance of our legendary peanut butter flavor with a sweet crunch, creating an entirely new shareable snacking experience for the fan-favorite candy.”
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The launch comes just months after Hershey announced it would return all Reese’s products to their classic recipes beginning in 2027 following criticism from Brad Reese, the grandson of founder H.B. Reese, over ingredient changes in some products.
