Hismile
Reese’s has teamed up with oral care company Hismile to answer the prayers of chocolate lovers everywhere with a peanut butter cup toothpaste.
If you don’t like the taste of toothpaste, but can’t get enough peanut butter and chocolate, Hismile has you covered.
In late February, the company revealed a collab with Reese’s in the form of a limited edition toothpaste.
“This is not a drill,” they said. “That unmistakable Reese’s Peanut Butter Cup chocolate + peanut butter flavor you know and love.”
Reese’s peanut butter toothpaste is real
The new flavor, which is only available in Australia and New Zealand, can be purchased in bundles of three or five 3.5 oz packs for $18.40 USD and $27.59 USD.
Despite claiming to taste just like the iconic peanut butter cups, the toothpaste is sugar-free.
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“It’s everything you love about Reese’s, reimagined for brushing. The rich chocolate and creamy peanut butter flavor blend together for a smooth, dessert-like twist on your daily routine,” the product listing states. “It’s nostalgic, indulgent and guaranteed to make brushing feel like a treat.”
This isn’t the first time a Hismile collab has gone viral for an outrageous toothpaste flavor.
Back in 2025, the company joined forces with KFC to release a fried chicken-flavored toothpaste that sold out in just 48 hours.
The toothpaste advancements don’t stop at peanut butter and fried chicken, either.
Last year, scientists at King’s College London developed a toothpaste made from hair that could repair damaged enamel and help prevent tooth decay.
