Roblox is paying developers more money to build games that attract adult players, not children.
The platform’s 18 to 34 user base in the US grew over 50% year-over-year and spends 50% more than younger players. Roblox wants more of them, and it’s willing to pay creators to make that happen. Starting June 8, the math changes significantly.
Roblox raises developer payout rate by 42% for adult player spending
Roblox announced a 42% increase to its Developer Exchange (DevEx) rate, the program that converts in-game Robux earnings into real money, for eligible spend generated by age-verified US players 18 and older.
The increase covers game passes, Robux subscriptions, select in-game items, and private servers. To qualify, games must use Roblox’s R15 avatar system, which supports advanced skeletal joints and physics-based animation for more realistic characters.
The announcement landed alongside a broader push to surface what Roblox calls “novel games,” a term the platform uses for “ambitious, genre-defining experiences” aimed at older players. A new Standout Games section on the Roblox home page will give those titles prime placement, and the platform’s recommendation algorithm will shift to weight long-term player retention over short-term engagement spikes.
The pitch is straightforward: Roblox wants to convince its most talented developers that adult players are worth building for. In 2025, creators earned over $1.5 billion through DevEx, so they’re hoping a 42% rate bump on a growing, high-spending demographic will make that argument stick.
Roblox Reality, the platform’s new photorealistic graphics overhaul, also dropped this week.
