Sanrio’s ever-popular Hello Kitty and Friends have teamed up with The Crème Shop in the U.S. to release a new lip glaze makeup collection for fans, teasing it as «your favorite lippie.»
Via X (formerly Twitter), Sanrio announced the new collaboration between The Crème Shop and its Hello Kitty and Friends brand. The Crème Shop x Hello Kitty and Friends’ gloss jelly tinted peptide lip collection comes in five versions: Berry Cherry for Hello Kitty, Bubble Gum for My Melody, Crystal Blue for Cinnamoroll, Pink Crush for Pompompurin and Apricot for Kuromi. Readers can check out the announcement image and information below.
Sanrio's New Crème Shop Lip Glaze Release Stars Hello Kitty, Cinnamoroll, Kuromi & More
The collection is officially described: «The Crème Shop x Sanrio Gloss Jelly Lip Glaze is a soft sweet tinted lip balm with a non-sticky, high-shine formula for the juiciest glow,» promising to help «hydrate lips» and «promote the appearance of smooth and plump lips.» Each is priced at $13 and is available at The Crème Shop in-store or online to customers in the U.S. The new Hello Kitty cosmetics follow INTO U’s Cheek Mud from last year, inspired by Pompompurin and Cinnamoroll, Sheglam’s eye shadow, face primers, lip gloss and blush, and Clinique’s Hello Kitty set for her 50th anniversary.
Meanwhile, all the characters listed in The Crème Shop’s new Hello Kitty and Friends lip set are competing for the 2025 edition of the Character Ranking Contest. Despite being one of the most recognizable characters worldwide, Hello Kitty looks to break a six-year losing streak that saw her fall behind Cinnamoroll, Pochacco, Kuromi and Pompompurin in the 2024 rankings. While she may receive a boost from her 50th anniversary projects last year, Kuromi and My Melody also celebrate major milestones this year.
