Spider-Man: Brand New Day’s Genius Marketing Trick Teases Mystery Villain Ahead of New Trailer

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As we wait for Spider-Man: Brand New Day‘s brand-new trailer, Sony has revealed a new marketing website and a special message from Ned Leeds (Jacob Batalon). SpideyTracker.net functions as both a real world marketing website that teases various upcoming events and appearances, including the Spider-Man: Brand New Day panel at San Diego Comic-Con next month, but it’s also an in-movie site as well.

It seems like in the film, it is something that’s actually been created by Ned as he keeps tabs on all of Spider-Man’s movements. In a new video promoting the site, with Batalon in character as Ned, there’s also a tease of several Brand New Day villains, including Scorpion, Tarantula, Boomerang, the Hand, Punisher, and a “mystery villain,” about whom little is currently known. It also promises a “product launch tomorrow,” which is expected to be when the new trailer debuts. Check out the video below.

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