The Sims 4 is opening a new in-game store where players can spend real money on community-made custom content through a virtual currency called Moola.
EA has spent several years gradually shifting The Sims 4 toward a more structured content economy. The studio co-developed Kits with community creators, then moved to Creator Kits, and now took that evolution one step further. Players can now purchase Maker Packs, which are curated collections of Create a Sim and Build/Buy items, through a new in-game storefront called the Marketplace
EA takes 70% from custom content creators in new Sims 4 Marketplace
EA announced the Marketplace alongside the Sims Maker Program, an official initiative that allows approved custom content creators, called Makers, to publish and sell their work directly inside The Sims 4. The Marketplace will launch on PC and Mac on March 17, 2026, with a console rollout to follow in the coming months.
To spend money there, players need Moola, a currency purchased through their platform’s store. EA offers it in five tiers: 200 Moola for $2.49, 500 for $4.99, 1,000 for $9.99, 2,600 for $24.99, and 5,500 for $49.99. Maker Packs in the Marketplace start at around 200 Moola, putting even a single clutter pack at roughly $2.49 in real money.
A pack like the Nona Set by Mechtasims, for example, runs 400 Moola, which translates to just under $5 USD. Makers set their own prices within EA’s guidelines, and their cut sits at approximately 30% of each sale, with EA taking the remaining 70%. As EA put it, “for every 100 Moola someone spends on their content, they earn 30 cents USD.”
Kits are also moving exclusively into the Marketplace when it goes live, purchasable only with Moola rather than standard currency. Any Kits players already own remain in their libraries.
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Before the Marketplace existed, custom content for The Sims 4 lived entirely outside the game. Creators distributed meshes, textures, and objects through personal websites, Patreon pages, and platforms like The Sims Resource, entirely separate from the official client.
