Wingstop
Wingstop is going all-in on ranch for National Ranch Day by unleashing a 32-oz cup on customers.
National Ranch Day probably wasn’t penciled in on your calendar, but Wingstop is going out of its way to make it a food holiday you won’t forget.
On March 10, customers in Dallas and New York can get their hands on a massive ‘Big A$$ Ranch Cup,’ a stainless steel collectible that comes with 32 oz of the dip.
The $30 cup is twice the size of the restaurant’s previous biggest size and is ideal for dipping fries, wings, and other food.
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Putting the size of the cup into context, Wingstop notes that it’s equal to two full pints of beer and more than 20 standard pizza dipping cups.
Donnie Upshaw, Chief Brand Officer of Wingstop, boasted about the creation. “Our fans turned our housemade ranch into a phenomenon, and when the love is this real, subtlety doesn’t make sense. For National Ranch Day, there’s no better way to celebrate than matching their obsession.”
Wingstop
Only 500 of these cups will be sold, and they’ll only be available in-store or through digital carryout orders.
Wingstop isn’t the only company doing wild things with ranch, either. Ohio’s Great Wolf Lodge started selling a Ranch Milkshake topped with crispy chicken, carrots, celery, whipped cream, and finished with a sweet-salty lime rim.
Meanwhile, Dunkin’ is also unleashing huge items on customers. The chain has been testing massive 48-ounce buckets of iced coffee that dwarf its previous largest size.
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McDonald’s has been going big, too. After months of testing in overseas markets, the golden arches giant recently released its biggest burger yet, The Big Arch, in the United States.
Whether it’s giant cups of ranch, iced coffee, or burgers, there’s no shortage of big items dominating the fast food industry.
