Buffalo Wild Wings
Buffalo Wild Wings is bringing soccer season to its sports bars with a new limited-time Matchday Menu inspired by flavors from around the world.
Starting June 11, the chain will roll out six internationally themed dipping sauces, two soccer-inspired cocktails, Michelob Ultra Beer Towers, and a new Blazin’ Challenge giveaway at participating locations nationwide.
“For the fans who are in it from kickoff to the final whistle, we’ve got your matchday covered. Bold, global flavors to mix, match and share, plus cocktails, beer towers, and creative pours to keep the energy high,” Buffalo Wild Wings president Tristan Meline said.
The centerpiece of the menu is a lineup of six new sauces themed around different regions and countries.
The limited-time options include Peri Peri inspired by South Africa, Yuzu Wasabi inspired by Asia, Maple Sweet Chili inspired by Canada, Sweet Curry inspired by Europe, Smoky Elote inspired by Mexico, and Creamy Chimichurri inspired by South America.
Fans can try the sauces through three different menu items: the Around the World Dip Flight, which includes all six sauces together, the Around the World Sampler with appetizers and sauces, and the Around the World Dipper Bundle featuring chicken dippers, fries, and all six sauces.
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Buffalo Wild Wings adds soccer-themed cocktails and Blazin’ Challenge
Alongside the new food lineup, Buffalo Wild Wings is also launching two themed cocktails for the promotion.
The Red Card Punch combines coconut rum, strawberry, pineapple juice, and lime with a strawberry sugar rim and a red card trinket. Meanwhile, the Yellow Card Margarita features Casamigos Reposado, mango, vanilla, lime sour, Grand Marnier, and a Tajin rim topped with a yellow card trinket.
For groups watching matches together, participating locations will also offer 100-ounce Michelob Ultra Beer Towers throughout the promotion.
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Buffalo Wild Wings is also tying the launch into its Blazin’ Challenge. Guests who finish 10 Blazin’ Knockout wings in five minutes or less will receive a limited-edition Buffalo Wild Wings soccer scarf while supplies last.
Buffalo Wild Wings is one of several brands leaning into the World Cup hype with globally inspired menu items. Back in April, Lay’s announced 40 limited-edition chip flavors themed around different countries and cuisines, including Argentinian-style steak with chimichurri, Brazilian-style garlic sauce, and French onion soup chips.
