The airline Norwegian has temporarily swapped its social media profile picture to British Airways’ logo after losing a friendly World Cup wager over England’s quarter-final victory against Norway.
The two airlines agreed before the match that whichever country’s team lost would replace its social media logo with its rival’s branding, giving fans an unusual prize to watch alongside the football.
Norwegian honors friendly bet after England knock Norway out
England booked its place in the World Cup semi-finals with a 2-1 win over Norway.
True to the bet, the airline replaced its profile picture with the British Airways logo across its social media accounts after the final whistle.
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Sharing the update on Instagram, Norwegian embraced the defeat with a light-hearted message.
“While the tournament is over for us, this friendly bet will live on in all our hearts. We wish England and British Airways all the best in the semi-final, and we sincerely hope you’ll get to bring the football home!”
British Airways responded with its own Instagram video showing Norwegian’s logo being deleted, no longer needing to keep it at hand in case the Three Lions lost.
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“Rivals for 90 minutes, friends forever. A little competition keeps things interesting, thanks for challenging us!” the airline wrote.
In commiseration, British Airways offered to fly Norwegian’s social media team out to London for a free visit, referencing the “blossoming friendship” between Norway’s viral football star Erling Haaland and England’s Jude Bellingham.
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England next face Argentina in the World Cup semi-finals. Whoever reaches the final, fans will be able to commemorate the occasion by taking home a piece of the pitch for $450. No, really.
