Soules Kitchen
Soules Kitchen is embracing one of the internet’s most talked-about numbers by launching a new chicken nugget product centered around the viral “6-7” trend.
The Texas-based frozen food brand announced that June 7, or 6/7, will serve as the official “67 Day” as it introduces its new 6-7 Chicken Nuggets nationwide.
The launch comes after years of online speculation surrounding the meaning of “67,” a number that became a recurring meme across social media. Rather than offering another theory, Soules Kitchen says it has decided to give the number a purpose of its own.
“While many speculated that 6-7 was a code or a cryptic message, our internal audits suggested something much simpler,” a Soules Kitchen spokesperson said. “It was clearly a cry for high-quality, all-white meat chicken. We are proud to provide 6-7 with the meaning it has been seeking.”
The company also announced it has hired Maverick Trevillian, known online as the original “6-7 Kid,” as its Head of MEMEs, short for Mathematical Eats Marketing Executions.
According to Soules Kitchen, Trevillian worked with the brand during development to help bring the concept to life.
“We anticipate people will say we’re late to the 6-7 party,” Trevillian said. “We don’t see it that way. In Texas, the party doesn’t start until the good food arrives. Since it’s June 7th, the official 6-7 day, and the nuggets are ready, we’re right on time.”
Soules Kitchen/Dexerto
Soules Kitchen’s 67 nuggets arrive in stores this July
The new product consists of 24 ounces of all-white meat chicken nuggets with a suggested retail price of $6.70, a reference to the product’s name. The company says the nuggets can be prepared in an air fryer in six to seven minutes.
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Viral “6-7” trend becomes real with new chicken nugget release
Soules Kitchen describes the nuggets as a meal starter designed to help families answer the nightly question of what’s for dinner while creating what it calls “delightful dinners.”
The company even released a tongue-in-cheek job description for the nuggets, listing their role as helping spark conversation around the dinner table and reporting directly to busy parents nationwide.
The 6-7 Chicken Nuggets are expected to arrive in frozen food aisles at Kroger and ALDI stores nationwide beginning in July.
The latest launch comes just weeks after Perdue turned the viral 6-7 trend into a real product with limited-edition chicken nuggets shaped like the numbers six and seven, which rolled out at Walmart stores nationwide.
