Gopuff
Tom Brady is expanding his post-NFL business empire with a new coconut water brand called Good Nut.
The seven-time Super Bowl champion launched the drink in partnership with Gopuff, with the beverage available exclusively through the instant delivery platform.
Good Nut is described as a premium organic coconut water made with Vietnamese coconuts. It comes in 11.8-ounce cans and is launching in three varieties: original, chocolate, and sparkling.
The drink costs $3.29 per can, while Gopuff FAM members can grab it for a discounted price of $2.96.
The brand is the latest collaboration between Brady and Gopuff, following the launch of his GOAT Gummies snack line. Brady is also an investor in the company and has worked with Gopuff across product development and content.
gopuff
Tom Brady teams with Gopuff for Good Nut
According to Fox Business, Gopuff said coconut water sales on its platform have surged 115% year-over-year, while the wider coconut water market is expected to reach $11 billion by 2030.
Brady said coconut water has been part of his routine for years, both during his NFL career and after retirement.
“Hydration has always been a big part of my routine,” Brady said.
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He added that Good Nut was built around simple ingredients and a product he would want in his own fridge.
The name has already sparked plenty of attention online, but Gopuff’s marketing head Tyler Stewart said the company wanted a brand that felt “playful” and “unexpected.”
Brady isn’t the only superstar to get in on the healthy drink game with a nut-related name. Back in 2024, Twitch streamer Ninja announced a collab with Nutcase Milk.
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