Chipotle
Chipotle is celebrating the start of the FIFA World Cup with a special buy-one-get-one-free deal for fans who show up wearing their favorite jersey.
The fast-casual chain announced its first-ever Matchday BOGO promotion, which will take place on June 11 after 3 p.m. local time at participating locations across the United States, Canada, and the United Kingdom.
Customers who arrive wearing a soccer jersey can receive a free entrée with the purchase of another entrée of equal or greater value. The offer is available in restaurants only and cannot be redeemed through online, mobile, or delivery orders.
Chipotle unveils limited-edition soccer jersey
Alongside the promotion, Chipotle is launching its first-ever soccer jersey inspired by global soccer culture and streetwear.
The front of the jersey features the phrase “Real Chipotle,” while the back displays the number 53, representing the 53 ingredients used across Chipotle’s menu.
Only 53 jerseys will be produced, with the limited-edition item available exclusively through the Chipotle Rewards Exchange. Rewards members can exchange 10 points for a chance to win one between June 10 and June 24.
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“Every four years, this tournament creates an unmatched sense of excitement, pride and community among fans around the world,” said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle.
“We wanted to celebrate the rituals that make the experience so memorable, from wearing lucky jerseys to gathering for matchday meals with Chipotle.”
Chipotle Rewards members who participate in the Matchday BOGO promotion will also unlock an exclusive digital badge through the company’s revamped Rewards on Repeat program by scanning their account at the register.
The promotion follows another successful sports-themed giveaway for the chain. Earlier this year, Chipotle offered a Hockey Jersey BOGO during the NHL playoffs, giving fans in hockey jerseys a chance to score free food while supporting their favorite teams.
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